I'm Casper. SEO.Fruit is a one-person studio in Kuala Lumpur. Senior work on your money pages. English and Chinese content where it matters. No ranking guarantees, no outsourced juniors, no agency overhead.
Recent work across Malaysia
You've probably seen it before. A shiny dashboard, a list of keywords that don't matter, reports full of jargon, and a monthly call that somehow leaves you more confused than when you started.
Meanwhile your site still isn't ranking, your phone still isn't ringing, and your money pages still aren't pulling their weight. And now Google is changing again with AI-powered search results, and your agency hasn't mentioned a word about it.
SEO.Fruit is the opposite of that. One senior operator. Clean monthly reports. Strategy you can actually understand. Work that compounds in both traditional search and the new AI search landscape.
At RM600 a month, you're paying for a junior running a template. At RM4,500+, you're paying for agency overhead. At SEO.Fruit's prices, you're paying for one senior operator touching your site every week. That's the whole difference.
I take on a small number of clients at a time, across interiors, beauty, retail and services.
Impression growth delivered for PetsCrazy inside a single engagement.
BeHairppy ranks first on Google for its core target keywords.
Minimum engagement. SEO needs runway, and I only take on work I can prove.
Person on your account. Always me. No handoffs, no junior staff.
Wall panels · B2B
Built a keyword strategy around specification intent, rewrote money-page content, and restructured the Luca product range for searchability.
Top 3 rankings for core product terms within 4 months, and first inbound leads from architect searches.
Salon Tech · EN + CN
Bilingual content strategy and on-page optimisation took BeHairppy's digital hair-colour mixer to the top of Google for its most important search terms.
Ranking #1 in Malaysia for "digital hair colour mixer" across both English and Chinese queries.
Ecommerce · Pet supplies
A combination of technical fixes, category-level content, and money-page funnelling took PetsCrazy from invisible to Page 1 for its key product terms.
4× impressions and multiple Page 1 rankings in 6 months, from a site that was barely indexed at the start.
The person on every strategy call is the same person writing your content, fixing your site, and reading your Search Console. That continuity is rare, and it's the main reason SEO.Fruit clients see results where larger agencies stall.
I don't guarantee rankings. Nobody serious does. What I commit to is senior work every month, reports that tell you the full picture, and a strategy that compounds over the six months you're here.
No junior staff learning on your budget. You get senior execution at solo pricing.
I optimise the pages that actually close deals, not the ones that look pretty in a dashboard.
Search is changing. I structure your content and schema so you show up in Google's AI Overviews, ChatGPT, and traditional results.
You see the full picture every month. Wins, stalls, and what we're doing about them.
Two packages, built for different stages. Both are month-to-month after the initial six-month runway. Both are delivered personally by me.
Starter
Best for newer sites or SMEs fixing the basics.
Growth
Best for SMEs ready to compound rankings and revenue.
Not sure which one fits? Book a 20-minute call and I'll tell you straight.
Technical audit, keyword map, competitor gap, and an honest read on where your site really stands in both Google and AI search results.
We agree on the money pages, the target keywords, and the quickest route to rankings that convert.
On-page fixes, content, schema markup, internal linking, technical hygiene. No filler tasks just to look busy.
Transparent monthly report, 3 working days before our call. Strategic framing, not vanity metrics.
For most SMEs, visible ranking movement starts between month 2 and 4. Meaningful revenue impact usually lands between month 4 and 6. That's why the minimum engagement is six months, because anything shorter is unfair to both of us.
Yes, but it works differently. Google's AI Overviews pull answers from websites that have clear, well-structured, authoritative content. If your site is built right, AI search is an opportunity, not a threat. The businesses that get cited in AI answers tend to be the ones with strong schema markup, genuine expertise signals, and content that directly answers real questions. That's exactly how I build every client's SEO.
Because I'd rather deliver two packages exceptionally than ten packages averagely. Starter fixes the fundamentals. Growth compounds them. If you need something more custom, we can talk.
No. Strategy, writing, technical work, and reporting are all done by me. The only things I'll flag to you are services outside my scope, like web development changes that need your developer.
Great. I work well as the SEO specialist sitting next to your generalist marketer. I'll handle strategy and heavy execution, they'll handle brand, social, and everything else.
So far, interiors, beauty tech, ecommerce, pet retail, and professional services. I'll take on any SME where the fundamentals of good SEO apply, which is almost all of them.
Drop your site below. I'll send back a short audit and honest take within 2 working days. If SEO isn't the right move for you right now, I'll tell you. If it is, we'll talk.
No spam. No autoresponder. I personally read every audit request.