SEO consultant in Kuala Lumpur. One person, five years in, Google and AI search every week.
I'm Casper, founder of SEO.Fruit. A small practice for Malaysian SMEs who want the pages that bring enquiries winning in Google and recommended by ChatGPT, Gemini and Google's AI answers. Here's how I work, and what I believe about SEO in 2026.
I kept meeting SMEs who'd been burned by SEO, and it bothered me.
I've spent years doing SEO across Malaysian SMEs. Interiors, beauty tech, ecommerce, pet retail, professional services. The pattern was almost always the same. A business owner shows me their old reports, and I see a dashboard full of charts going up, keywords nobody was searching for, and the pages that actually bring enquiries ignored for months.
The owner usually isn't upset. They're confused. Someone took their money for a year and told them it was working. That's the part that bothered me. Not the bad work itself. The fact that it was dressed up well enough to pass.
SEO.Fruit is my answer to that. One person who does the work. Clean monthly reports. Work focused on the pages that bring enquiries. Strategy you can actually understand. No junior staff, no outsourced content mills, no dashboards built to hide that nothing moved. The detail of what I do each month is on the SEO services in Malaysia page.
If I take your account, I am the person writing your content, fixing your site, reading your Search Console, and answering your WhatsApp. There is no layer in between.
Five things I will not compromise on.
These are the rules I run my practice by. They're the reason clients hire me, and they're the reason I sometimes tell a prospect SEO is not the right move for them right now.
People first, then search engines.
Every page I write is for a real person deciding whether to buy from you. Google has been rewarding that for years. Keyword-stuffed template content is a short-term trick that ages badly and hurts your brand in the process.
The pages that bring enquiries come first.
The pages that close deals get fixed first. Service pages, product categories, booking pages. Blog content exists to feed internal links back to those pages, not to chase vanity keywords nobody searches for.
Reports that tell the full picture.
Every monthly report I send shows what moved, what stalled, and what we're doing about it. It lands on your WhatsApp in plain English. No jargon, no cherry-picked metrics. If a month was slow, I say so.
A small roster, on purpose.
I take on a small number of clients at a time. That's why I can do senior work at solo pricing. When I'm full, I'll tell you and refer you out rather than overbook and deliver average work under the SEO.Fruit name.
No ranking guarantees. Ever.
Nobody serious guarantees rankings in 2026. Especially not now, when ChatGPT, Gemini and Google's AI answers are reshaping where your customers actually find businesses. What I commit to is senior work every month, strategy that keeps up with how Google AND AI search evolve, and honest reporting. If another agency is promising you #1 in three months, walk away. That's exactly the trap SEO.Fruit was built to fix.
Numbers from clients who trusted me with their most important pages.
PetsCrazy's clicks from Google, August 2026 against August 2025 (1,297 against 282, Search Console).
BeHairppy's clicks from Google over the same months (166 against 83), and ChatGPT's best match for salon colour mixers in Malaysia (July 2026).
Walton Interiors' clicks from Google, June against January 2026 (92 against 51).
Minimum engagement. SEO needs runway, and I only take on work I can actually prove is moving.
Full case ledger on the homepage, including real Search Console charts.
Tools, focus areas, and the stack behind the work.
Good SEO doesn't need twenty tools. They need the right ones, used properly, and the judgment to know what matters in a given month.
Focus areas
[ Technical SEO ][ On-page optimisation ][ Keyword strategy ][ Content writing (EN + CN) ][ Internal linking ][ Local SEO Malaysia ][ Ecommerce SEO ][ Competitor gap analysis ][ Schema & structured data ][ AI search optimisation ][ Search Console diagnosis ]
Tools I actually use
[ Google Search Console ][ Google Analytics 4 ][ Semrush Pro ][ DataForSEO ][ Ahrefs (when needed) ][ AI (Claude + ChatGPT) ]
Industries I've delivered for
[ Interiors & design ][ Beauty tech ][ Ecommerce ][ Pet retail ][ Professional services ][ Coworking & hospitality ]
If any of this sounds like how you'd want SEO done, let's talk.
Drop your site on the contact form and I'll send back a short audit and honest take within 2 working days. If SEO isn't the right move for you right now, I'll tell you.